A new development round of the ukrainian national cancer institute
In July, Aspirin Advertising agency started an integrated cooperation with the Ukrainian National Cancer Institute – the largest scientific and practical medical institution in Ukraine. Our tasks included: rebranding, the development of new positioning and PR.
The new modern logo The new modern logo was created as a result. Easy-to-perceive logo social on nature without complex images which are usually associated with oncology. The work of scientists, diagnosticians, surgeons – is a difficult daily struggle with complex challenges which leads to small but permanent and important victories.
The work of scientists, diagnosticians, surgeons – is a difficult daily struggle with complex challenges which leads to small but permanent and important victories. The main idea of positioning is the revival of national medicine. The National Cancer Institute is about 100 years old. It has a strong scientific practical experience. Oncology has an important position in the domestic medicine, that is why there is the leading specialists. Its revival must get the impulse from the strong institutions such as the National Cancer Institute.
The advertising agency Aspirin Advertising worked closely with the working group which consisted of the Director of the Ukrainian National Cancer Institute Olena Kolesnik, the chief doctor Andrei Beznosenko and the leading surgeon Oleksandr Stakhovsky. Special thanks goes to these people for their high professionalism, understanding of the marketing and in support of communication.