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Creative with a political subtext

Creative with a political subtext

This is an interesting experience that we want to share. We developed a series of premium cigarettes segment for Serbia. The design of cigarettes was approved at the State level due to the specifics of the State structure and the brief complexity.

All because the client assigned the task – to develop the series of Tito cigarettes, in honor of the former head of Yugoslavia Josip Broz Tito. He is still a highly valued person in Serbia and perceived at the level of the national hero. Therefore, the requirements for design packages were very high.

Among the many proposals, the advertising agency Aspirin Advertising was the winner. Now, Tito cigarettes are sold in Serbia in the performance of our creative agency.